The Fate of Journalism Interview

I was interviewed a few days ago about the downturn in the print newspaper industry.

Here's the article:

Key quotes (of mine) from the article:

"We are in a new era in terms of communication and unfortunately the news industry, particularly print, have been very slow to change the way they do business," said assistant professor in the School of Journalism and Mass Communication at the University of Colorado at Boulder, Richard Stevens.


"We haven't experienced a communication revolution like this probably since the printing press was invented. But I don't think that means automatically that the print industry is doomed. I just think it means that they are going to have to rethink the way they do business and find a new philosophy and a new place in the American media diet. We have to change or die. It's evolution. It's that simple," Stevens said.

(I think this last one was a bit mangled, but still gets close to what I was saying).

The interview lasted for about 20 minutes and I recall delving rather deeply into diffusion theory and Fidler's mediamorphosis process to describe the possibilities in front of us, but none of that made it in.

I guess I shouldn't be surprised. Journalists don't seem to like to include theoretical perspectives in their interviews, and if this weren't true, the industry might not be in the fix it is (for example, Fidler's theory is at least 13 years old at this point).